July 10, 2019||Company News, Sustainability and Off-Grid Living


Going GREEN! Five Clark Realty Agents Earn NAR’s GREEN Designation

Studies show that 94% of home buyers rate energy efficiency as an important part of their home-buying decision. Builder and consumer adoption of the principles of sustainability is rapidly growing and professional real estate agents are arming themselves with the tools to assist with those decisions.

Recently, five Clark Realty agents completed a two-day Green designation training course sponsored by our local Realtor board. We congratulate Heather Cole, Tim Connor, Pat Halpern and Kathy Oldfather from our Hilo office as well as Juanita Montgomery from Waimea for successfully completing this training.

The class was led by John Shipman of Build It Green. John has trained more than 5,000 real estate professionals and contractors in the practice of green real estate and green building fundamentals.

On the first day of training, the topics covered included:

  • Defining and distinguishing resource-efficient home features, “smart” homes, smart home technology and certified home
  • The resource-efficient home – retrofits, remodels, renovations
  • New home construction

The training went on to prepare these real estate professionals to provide advice and information to help homeowners improve the resource efficiency of their homes—from low-cost fixes and DIY projects to retrofitting and replacing systems and big-budget remodeling projects. The cost-benefits of retrofitting vs. remodeling vs. renovating were also thoroughly discussed and the session concluded by addressing the construction of new resource-efficient homes and the value that real estate professionals can bring to the design and build team.

The second day of training focused on representing buyers and sellers of resource-efficient homes. It started out with a discussion of the changes in consumer motivations around resource-efficient homes and how the sum of many small environmentally-conscious preferences has led to a big shift in societal home-buying behaviors. The interrelationships between green lifestyles and values—such as affordability and walkability—were also highlighted.

REALTORS® who have earned the GREEN designation are prepared to advise clients in aspects of green real estate including:

  • Low-cost fixes and big-budget remodels to increase a home’s energy efficiency
  • The benefits smart home technology can offer a home buyer or seller
  • How affordability and walkability impact consumer decisions to buy a home
  • Earning green home certifications like Energy Star and LEED

For additional reading on Green topics try this site: greenresourcecouncil.org

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