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Developer Services

As the market share leader on Hawaii's Big Island, Clark Realty Corporation provides not only seasoned project sales teams but also a full-service, in-house marketing division that concentrates exclusively on real estate marketing.

Our approach to each new development is to work with the developer and his selected professionals as part of a focused team, sharing knowledge and experience at every step in the development process. When possible, we prefer to join the team early so that we are fully integrated and can help craft a product that will have strong market appeal and be absorbed quickly.

Our commitment starts with early planning and continues till the last unit is sold.

Clark's services include the following:

Establish the Framework:

• Confirm market conditions
• Identify competing projects
• Gather data on product type, pricing, positioning
• Analyze data
• Properly position the project
• Evaluate product configuration and phasing plans

Prepare for Sales:

• Review project plans and provide marketability recommendations including:
  - Floor plan evaluation
  - Product configuration
  - Specifications
  - Community amenities
• Provide pricing recommendations based on current marketplace
• Financing programs

Assist with Legal Documentation:

• With legal counsel, review and advise on project documentation including:
  - Escrow agreement
  - Sales contract
  - Condominium or subdivision documents, including Rules and Regulations, Conditions,
    Covenants & Restrictions and other key aspects of ownership
  - Other documents as necessary

Plan and Conduct a Dynamic Sales Campaign:

• Select the sales team members and leader
• Define marketing budget
• Create project identity
• Identify target markets and how to reach them
• Develop strategies to generate leads and traffic
• Create media schedule
• Create a public relations plan
• Design and produce the project brochure, collateral materials and advertising
• Create and host a full web presentation customized for the project
• Network with the local brokerage community
• Link to national and international brokers through our company affiliations
• Provide regular reports to Developer on traffic, feedback, and other pertinent data
• Undertake regular reviews of marketing campaign and adjust campaign to market conditions as needed
• Provide full-service, professional brokerage from first contact through close of escrow.

For more information about our Developer Services, contact:

• Putman D. Clark
  President

or:

• Penny Pagliaro, R
  Vice-President, Marketing Division

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